Asia is one of the main drivers of the global aviation industry growth. The Asia-Pacific region alone will need to handle around 2.35 billion annual passengers by 2037, taking the global market to 3.9 billion, according to the Boeing market outlook. And yet, the aviation industry in Asia would probably not be booming without the impetus of rapid tech development in the region.
Innovative passenger experience approaches
Asia overwhelms the market by adapting high-tech innovation to aviation production and bringing AI-based solutions for improving passengers’ experience.
A Malaysian low-cost airline AirAsia introduced AVA (a.k.a. AirAsia Virtual Allstar) to the aviation market in 2019. AVA is the AI-based chatbot that communicates in 11 different languages, interacts with more than 50.000 customers every day and manages over 75% conversations by itself. Advanced by AI and machine learning technologies, AVA can learn from conversations and manage multiple customer support situations. The appearance of AVA has done nothing less than moving customer support service to another level.
In attempts to revolutionize customer experience, Malaysia Airlines went even further launching the Innovation Lab named iSpace, in 2017. In the 8,300 square-foot lab company’s masterminds are looking for new ways to improve service and airline’s operational performance. The lab works as a testing area to incorporate multifaceted features of the passengers’ digital experience as well.
Bright tomorrow of top-notch airports
Modern airports are a great reflection of the progressing aviation industry. Here, Asia definitely leads the way: according to the international air transport rating organization Skytrax in 2019, 7 out of 10 world’s best airports are in Asia.
Changi Airport, which has been holding the title of the world’s best airport for 6 consecutive years, is impressive for applying technology to foster sustainability. The Green Wall in Terminal 3 of the airport has over 113.000 plants. The automatic watering and fertilizer system of the Green Wall regularly delivers an exact amount of water and fertilizer to every plant pot. This solution reduces wastage, human-power needs and overall, has a positive environmental impact.
The largest carrier in Japan, All Nippon Airways, presented an idea of self-driving wheelchairs at Narita International Airport in 2019. The autonomous wheelchair is supposed to help people with special needs to comfortably move in the necessary area of the airport and reach gates on time. All Nippon Airways revealed they’re partnering with Narita Airport with a reason to make it welcoming and accessible.
Another example of an initiative towards smooth passenger experience at airports is a joint project of SriLankan Airlines and MAS Holdings at Colombo’s Bandaranaike International Airport. Companies partnered to launch a muscle recovery tool called Spryng – a wireless pneumatic compression wearable accessory that helps to reduce muscle soreness by simulating natural muscle contractions. Spryng benefits for the business class transiting passengers providing muscle relief and recovery in only 15 minutes of practice.
The annual IATA Global Passenger Survey 2019 shows that passengers want to travel by air quicker and have less interfering and partly-electronic aviation service. And Asian aerospace industry surely moves passenger’s experience to the fullest.
Digital transformation for a skyrocketing future of aviation
In 2019, Malaysia Airlines presented the Viasat Aerodocs document management system to maintain its agreement and digital transformation objectives. The Viasat Aerodocs aims to improve Malaysia Airlines’ document management processes, develop collaboration, and collect relevant flight information to ensure pilots, staff, and stakeholders have accurate information at the right time.
Digitalization is rapidly taking over the Asian aerospace industry. Today, Asian airlines can control the health status of aircraft equipment by using big data and reduce maintenance costs at the same time. By using internet-based maintenance technology, breakdown data is downloaded from existing data of the aircraft. Digitalization, thus, improves not only operating performance but safety.
Hear more opinions about aviation and technology trends in Asia during the AIR Tech panel stream at AIR Convention Asia 2020, in Bangkok, Thailand. Find more information about AIR Convention events: https://www.airconvention.com